Luminox is proud to be working with the ICE-SAR, a historic Search and Rescue operation, and to be equipping them with ICE-SAR Arctic series watches. All wrist watch designs are inspired by Iceland or equipment of the Search and Rescue Team.

The professional teams of the ICE-SAR are trained to go anywhere on Iceland, known as “the Land of Fire and Ice.” And on Iceland, that really means what it says – rescuers routinely answer calls during avalanches, shipwrecks, storms, eruptions, earthquakes, sub-zero winters and much more.