Luminox was born 30 years ago this year with a simple mission – build the toughest and most durable Swiss timepieces using Luminox’s Light Technology and American designs, and do it for an affordable price.

To celebrate this anniversary, Luminox has created an incredible timepiece that reimagines one of its first watches ever, the Luminox Sport Timer 1540 Series from 1990. The Sport Timer 30th Anniversary is limited to 730 units and the design is vintage, yet modern using today’s latest technology. 

730 seems like an odd limited-edition number, but there is a reason behind it. The “7” is because the Luminox company was formed, in the USA, in July of 1989, and the “30” is for the 30 years Luminox has been succeeding.