Never Give Up Meets Every Second Counts The man is fighting his way through dark jungle, the sun obscured by the trees. The going is tough, but he hacks his...

Since time immemorial, the color used for the highest medals, awards, celebrations of power and achievement, and trophies has always been gold. In the Navy, the trident of the elite...

Robert Killian is a 37 year-old Spartan Elite team member and Luminox Watch Ambassador. He had been a high school track star, collegiate runner, and top-tier lronman triathlete who plied his athleticism,...

Born in Germany, Will started early to discover and explore different parts of the world due to his father being in the U.S Army. Every few years, a move to...

Pro sandboarder and World Champion 2015 and 2016, Jose Martinez, is riding the biggest urban sand dune in the world - the Cerro Dragon Natural Sanctuarye – on the occasion...

The pop-up is located at 430 W Broadway, New York, New York in the iconic SoHo neighborhood.Designer boutiques, fancy chain stores and high-end art galleries make trendy SoHo a top...

In conjunction with the launch of our new Atacama Adventurer Field 1760 series, Luminox recently invited select international influencers & editors to a memorable trip to the Atacama desert, Chile.Atacama,...

Luminox proudly presents its latest partnership with Heliswiss International AG. The Swiss company specializes in high-precision tasks performed by large helicopters, with a focus on transportation and lift work. Heliswiss...

On the 14th of July the Rock’n’Run event took place in Zurich. On the program of this ultimate fitness experience: pure action at over 15 power stations, spread out over about...

Luminox was born 30 years ago this year with a simple mission – build the toughest and most durable Swiss timepieces using Luminox’s Light Technology and American designs, and do...

Strength, endurance and perseverance – it’s not only elite troops like the Navy SEALs who need these characteristics, but also good athletes. At this year’s Rock’n’Run run, the teams from...

Designed with the same attention to detail and focus on function, the 3600 shakes things up a bit with a new vertical arrangement of Luminox’s Light Technology. This results in...